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What Is A Corporate Video And Why Do You Need One?

No matter how big or small your business is, it's important that you take the time to ensure that you stand out from your competition.


This is especially true in today's digital landscape, where consumers and business clients are more finicky than ever before. So for brands that don’t take the time to set themselves apart, there’s actually a very small chance of succeeding in today’s competitive markets.


With that in mind, corporate videos are just one of the many tools available that brands can use to help position themselves as unique leaders in their industries.

Below, we'll be looking at corporate videos, what they are, and why they're a crucial tool for any business that wants to succeed in today's competitive digital marketplace.



What Is A Corporate Video?

A “corporate video” is basically an umbrella term for any type of non-advertisement-based video content made by a brand.


In other words, it is a professionally-produced video that is used to attain some sort of professional business goal.


For instance, a corporate video might be created to communicate internally within a large organization, or it can be used to communicate externally to other businesses and potential customers.

 

Internal Vs. External Corporate Videos

But before we jump into the video production process, you'll first need to determine what your overall business objectives are.


Typically, you’ll need an internal corporate video if you:


  • Need to onboard new staff and teach them about the organization’s history, structure, values, mission, vision, etc.

  • Need to train staff on how to do something new, which could be a new business process, system or safety training.


Are launching a new internal campaign and need buy-in or feedback from your staff.

Alternatively, you'll need an external video if you:


  • Want to introduce your business to potential customers (brand awareness)

  • Are introducing a new product to the market

  • Want to teach your customers how to use your product

  • Want to engage with your customers by producing content based on their interests

  • Want to convince someone to buy your products


Then, once you've determined whether you have an internal or external communication objective, you can move onto the next step: choosing the exact type of video you want to create.


Below, we'll go over six of the most popular types of corporate videos that we, here at Six Degrees, can help you create!

 

Corporate Video / Company Overview Video

For brands that still haven't jumped into creating video content just yet, a company profile is a great starting point.


This type of video is typically used externally to explain who your company is, what products or services you offer, and what makes you unique, setting you apart from your competitors.


Often found on landing pages or used during sales presentations, company profile videos are ideal for putting a face on your brand.


In turn, this helps build trust between you and your potential customers.



 

Explainer Videos and Animations

Today, it's no longer enough to provide your potential customers with images or descriptions of your products and/or services.


In fact, today's B2C and B2B customers want to see what the products or services they might buy look like, what they do, and how they work, before they buy them.

And this is precisely where product videos and explainers come into play!


However, the key to a successful explainer video is that it must focus on providing solutions to your target audience's main problems or pain points.


Therefore, we'll often create explainers that take high-level topics or concepts and then break them down in a way that's way engaging and easy to understand.





How-To Videos

Whether you're pushing out a new product or service, or you want to provide your customers with a bit of added value to take home with them, "How To" videos are one of the absolute best ways to make it happen.


This means no more lengthy, snooze-inducing instruction manuals to read through!

Videos have an amazing ability to teach someone how to use a product or service quickly and easily.


Plus, in general, the response to videos is much higher than the response to written content.


Therefore, not only are How-To videos perfect for teaching your customers how to use your products or services, but they're also precisely the type of content your potential customers are already looking for!




Testimonial Videos

In today's digital landscape, social proof, in the form of reviews or testimonials, is more important than ever.


Think about it: How many times have you searched for reviews before making an online purchase? And how many times have you been happy that somebody else tried a product and offered a review (good or bad) about it before you spent your money?

With that in mind, your satisfied customers can be one of the best sales tools in your corporate arsenal.


In fact, filming your customers telling their positive stories about their interaction with your brand is an instant trust builder. Guaranteed to get high fives all around!




Interesting Content

If you own a business, you've likely heard the word "content" thrown around quite a bit.

But how many of us actually know what "content" means?


When it comes to marketing a brand, business, or organization using video, the term "content" refers to videos that aren't meant to sell anything.


In other words, these videos shouldn't be promotional in nature. And instead, they should focus on topics that your customers are already interested in.


This might be in the form of a branded documentary, a case study, or anything else that your target audience might be interested in. The key is to provide them with relevant information, which will help position you as a thought-leader in your industry.



Corporate Event Videos

During any long, drawn-out conference or corporate event, videos are one of the absolute best ways to capture the audience's attention and keep them engaged.


One popular type of video for this is known as a "theme setter," which is usually played at the beginning of an event.


The goal of a "theme setter" video is primarily to introduce the conference theme. But at the same time, they're also a great way to get the audience pumped up before getting down to business.




Need A Corporate Video, But Don't Know How?

The fact is that it's quite easy to understand why corporate videos are so important in today's business landscape.


After all, they can be used for either internal or external communications, to achieve any number of business objectives, and finally, there are virtually no limits on the type of video content you can create,


Want to create a video, but not sure where to begin?

Book a free discovery consultation with us, and we can get you started on your video communications journey!

 

 

 

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